The resort of Baddi is nestled in Himachal’s stunning, lush, green foothills and offers tranquillity and natural beauty. A respect for nature is paramount within Baddi culture yet still there exists a futuristic vision and the area is undergoing huge development. Baddi is fast becoming the pharmaceutical capital of India with multinational companies such as Unicem, Colgate, Nestle and Biotech research already invested within the region. Baddi is also offering complete tax exemption for the next ten years for industries which is in turn a huge incentive for companies wishing to benefit from the emerging market and invest in Baddi. This region also succeeds in maintaining its intimate, relaxed and social culture amidst its progress. The emphasis here is on a desire for an uplifting emotional experience whilst still fulfilling practical needs and a wish for innovation.